Regardless of price range or condition, listings with photos generate more interest, sell in fewer days, and sell at a higher price than similar listings without photos.

Make a great first impression!  According to NAR, 89-92% of all home buyers shop online for their home. As a result, the way your listings look online is one of the most important factors in generating buyer interest. Source: www.realtor.org

Get more attention!  Using professional photos will attract more attention to your listings and result in more clicks by consumers. Studies show that listings with professional photos generate an average of 139% more clicks when compared to similar listings without professional photos. Source: www.picturesdosellhouses.com/realtor-tools/statistics

Make more money!  Listings shot with professional DSLR cameras sell for more money. According to a study done by Redfin, these listings sell for $1000 or $100,000 more. 

Sell Your Home in a Snap! Since professionally photographed homes are more likely to sell in general, and to sell for more money, it’s not surprising that these homes also sell faster. Because online searching and browsing is such a critical part of the home-buying process, it follows that a better-photographed home will sell faster because more people are enticed to visit the home and people know what they are getting before they even set foot in the home. Source: Redfin.com 

Take your marketing to a higher level!  It’s hard to believe, but 80% of the LUXURY homes on the market are NOT professionally photographed. That means Realtors using professional photography have a big competitive advantage, not only in attaining the listing, but in selling it as well. Source: Redfin.com

Even distressed properties will benefit!  Many Real Estate Professionals will not use a professional photographer when listing distressed properties. What they don’t understand is that an experienced professional photographer will know how to angle the camera to capture the right shots and to show the “possibility” of the property.

Create a constant supply of “Content Marketing”!  Professional photography can provide you with wonderful “Content Marketing” material. Your professional photos can be used on many social media sites like Pinterest, Facebook, Google+, Linkedin, and Twitter. You can even Instagram them.